Rowing Club update

This has become very interesting. On a Sunday morning we rebuilt the site in about four hours using Squarespace www.newrochellerowingclub.com. Right now the site is most effective as a rallying point for our own board of directors and members. A big puzzle for any organization is building a common vision and trust in the strategy.

Content is the critical component and fortunately I had already assembled a bit of a library.

  • succinct messaging
  • great pictures
  • good video
  • respect for one's adversaries

Comment

Thatcher Drew

Thatcher Drew is founder of 501square. He is a digital strategist and master communicator focused on improving donor databases and web marketing for nonprofits. His clients include the Arthritis Foundation and the Pelham Picture House. He received Friends of Westchester Parks' “Best Volunteer” award for founding vinecutter.com. Thatcher has been CEO or Executive Vice President of four digital agencies. He helped build ConsumerSearch.com (sold to the NY Times). His work on ADP.com was given the Stevie Award for “Best Corporate Site.” Before the advent of the internet Thatcher was an award winning film-maker and technology pioneer. He produced series for PBS, Discovery and PBS; and received a national Emmy nomination for his reporting on education (Teach for America). He was a pioneer in multimedia courseware for Hachette and Time Warner. He is a member of the Center for the Study of Digital Life.