Day 2 - NRRC Site

We posted the Site on Sunday. On Monday we built an outreach team and assigned roles. Rather than haphazard calls, emails and postings, we coordinated messaging. The planning is already paying off.

With intelligence the stakes became much clearer. The city really does want to bulldoze a 130 year old historic club with clear, deeded right to be there. They want to do it this week! It seems incredible but governments have done worse.

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Thatcher Drew

Thatcher Drew is founder of 501square. He is a digital strategist and master communicator focused on improving donor databases and web marketing for nonprofits. His clients include the Arthritis Foundation and the Pelham Picture House. He received Friends of Westchester Parks' “Best Volunteer” award for founding vinecutter.com. Thatcher has been CEO or Executive Vice President of four digital agencies. He helped build ConsumerSearch.com (sold to the NY Times). His work on ADP.com was given the Stevie Award for “Best Corporate Site.” Before the advent of the internet Thatcher was an award winning film-maker and technology pioneer. He produced series for PBS, Discovery and PBS; and received a national Emmy nomination for his reporting on education (Teach for America). He was a pioneer in multimedia courseware for Hachette and Time Warner. He is a member of the Center for the Study of Digital Life.