Day 6 - stats and the role of content marketing

As of today, stats are declining but significant. Totals are:

  • 480 unique visitors
  • 1500 page views
  • 105 facebook likes
  • approx 5% facebook viral (pretty good)
  • huge public outcry

The most important result is a clarity and a commonly understood path to success. The images of historic buildings, architects renderings, volunteer crews, and active waterfront contribution are clearly adding up for people, politicians and potential supporters. The messaging keeps the board and our supporters on track.

This kind of campaign only happens when web professionals and organizations have an ongoing relationship that generates genuine understanding of messaging and quality web content in an ongoing way. Without the assets we had gathered over the previous year this campaign could never have been as successful.

More later on organizational dynamics.

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Thatcher Drew

Thatcher Drew is founder of 501square. He is a digital strategist and master communicator focused on improving donor databases and web marketing for nonprofits. His clients include the Arthritis Foundation and the Pelham Picture House. He received Friends of Westchester Parks' “Best Volunteer” award for founding vinecutter.com. Thatcher has been CEO or Executive Vice President of four digital agencies. He helped build ConsumerSearch.com (sold to the NY Times). His work on ADP.com was given the Stevie Award for “Best Corporate Site.” Before the advent of the internet Thatcher was an award winning film-maker and technology pioneer. He produced series for PBS, Discovery and PBS; and received a national Emmy nomination for his reporting on education (Teach for America). He was a pioneer in multimedia courseware for Hachette and Time Warner. He is a member of the Center for the Study of Digital Life.