When we're busy we put our heads down and ignore the blog, social media, etc. It's a mistake our clients make. We're not exempt. We've been busy with our wonderful client the Arthritis Foundation. Our engagement is being extended into the new year (2014) but we promise to follow the advice we give our clients and be "present" in our blogs, and social media!!!
But the experience illuminates a question about social media and our presence. We are required to be both here and there at the same time. We are "sharing" but to do that we have to pause in the midst of "real" pursuits to mirror ourselves as an online presence. We have to emerge from our "head's down" endeavor to self consciously share. It's a bit confusing.