Content Marketing & Social Media
Content marketing recognizes that most new buying (and fundraising) decisions happen before the organization confronts the donor directly. According to the Pew Charitable Trusts, on any given day 15% of adults conduct online research into products or services. Research is the sixth fastest growing pursuit (#5 is checking sports scores or info).
Non-profits have a good story to tell in video, white papers, blog posts, and photo essays. That content adds up to a huge advantage in customer engagement, social media interaction, and inbound marketing.
If we can save money on technology, and spend it on content marketing then the result is likely to be significant growth in fundraising, mission and membership.
Contact us for a content marketing presentation that surveys the latest research and recommends concrete action.