When nonprofits encounter political discord

The New Rochelle Rowing Club has encountered an interesting political problem. The city of New Rochelle is blocking their work to repair hurricane damage. The politicians apparently feel that they can force them out if they can't repair the building. (a legal impossibility).

The question is whether, when and how to fight the political machine? Should the club unleash the immense power of the web to battle the monster, rally the constituents, and raise money to do it? Or does the club engage in a civil dialogue, complete with infographics, video, and white papers?  Maybe we do both?

Either way, we can barely wait!


Thatcher Drew

Thatcher Drew is founder of 501square. He is a digital strategist and master communicator focused on improving donor databases and web marketing for nonprofits. His clients include the Arthritis Foundation and the Pelham Picture House. He received Friends of Westchester Parks' “Best Volunteer” award for founding vinecutter.com. Thatcher has been CEO or Executive Vice President of four digital agencies. He helped build ConsumerSearch.com (sold to the NY Times). His work on ADP.com was given the Stevie Award for “Best Corporate Site.” Before the advent of the internet Thatcher was an award winning film-maker and technology pioneer. He produced series for PBS, Discovery and PBS; and received a national Emmy nomination for his reporting on education (Teach for America). He was a pioneer in multimedia courseware for Hachette and Time Warner. He is a member of the Center for the Study of Digital Life.