A Social Media Proof

On Day 4 of the NRRC campaign we noted that the blog posting on the site had about 25 views. The same facebook post (automatic through Squarespace) had 350 views. This is the clearest proof of the efficacy of Social Media that I've ever seen. In this case there is a 12 to 1 advantage in reach for the same content, not to mention the viral capabilities.


Thatcher Drew

Thatcher Drew is founder of 501square. He is a digital strategist and master communicator focused on improving donor databases and web marketing for nonprofits. His clients include the Arthritis Foundation and the Pelham Picture House. He received Friends of Westchester Parks' “Best Volunteer” award for founding vinecutter.com. Thatcher has been CEO or Executive Vice President of four digital agencies. He helped build ConsumerSearch.com (sold to the NY Times). His work on ADP.com was given the Stevie Award for “Best Corporate Site.” Before the advent of the internet Thatcher was an award winning film-maker and technology pioneer. He produced series for PBS, Discovery and PBS; and received a national Emmy nomination for his reporting on education (Teach for America). He was a pioneer in multimedia courseware for Hachette and Time Warner. He is a member of the Center for the Study of Digital Life.