Day 6 - stats and the role of content marketing
/As of today, stats are declining but significant. Totals are:
- 480 unique visitors
- 1500 page views
- 105 facebook likes
- approx 5% facebook viral (pretty good)
- huge public outcry
The most important result is a clarity and a commonly understood path to success. The images of historic buildings, architects renderings, volunteer crews, and active waterfront contribution are clearly adding up for people, politicians and potential supporters. The messaging keeps the board and our supporters on track.
This kind of campaign only happens when web professionals and organizations have an ongoing relationship that generates genuine understanding of messaging and quality web content in an ongoing way. Without the assets we had gathered over the previous year this campaign could never have been as successful.
More later on organizational dynamics.