Tactical SEO

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We have encountered several clients lately who have avoided Searh Engine Optimization efforts because it's too expensive and they don't understand the cost-benefit. Serious SEO is a time consuming effort to be undertaken by experts who focus only on SEO. But that doesn't mean one should avoid SEO all together.

Too many sites have no metadata (title and description). They are missing H1 tags. The meta data conflicts with the nomenclature on the site. 

These are relatively simple, tactical corrections that EVERY site should incorporate. I think people are scared away by the seemingly intricate XHTML landscape when just a little bit of training can have huge impact on search results.

This is a good subject for a phone call if you're interested. Thatcher Drew - 917-710-1338.

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Thatcher Drew

Thatcher Drew is founder of 501square. He is a digital strategist and master communicator focused on improving donor databases and web marketing for nonprofits. His clients include the Arthritis Foundation and the Pelham Picture House. He received Friends of Westchester Parks' “Best Volunteer” award for founding vinecutter.com. Thatcher has been CEO or Executive Vice President of four digital agencies. He helped build ConsumerSearch.com (sold to the NY Times). His work on ADP.com was given the Stevie Award for “Best Corporate Site.” Before the advent of the internet Thatcher was an award winning film-maker and technology pioneer. He produced series for PBS, Discovery and PBS; and received a national Emmy nomination for his reporting on education (Teach for America). He was a pioneer in multimedia courseware for Hachette and Time Warner. He is a member of the Center for the Study of Digital Life.